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中国职业篮球竞赛市场是我国社会转型过程中的新兴市场,其市场特征在竞赛产品的性质、投资主体的角色、组织管理方式、收益方式等方面不同于我国传统篮球竞赛市场;在职业篮球竞赛市场的孕育过程、竞赛组织的核心目标、组织结构与控制权的配置、治理机制与管理规程、市场主体等方面不同于西方经济发达国家职业篮球竞赛(NBA)市场。本文提出培育与完善我国职业篮球竞赛市场的应对策略与建议,为规范我国职业篮球竞赛市场秩序和市场主体行为的宏观决策提供一定的理论参考。
Chinese professional basketball competition market is an emerging market in the process of social transformation in our country. Its market characteristics are different from the traditional basketball competition market in China in terms of the nature of competition products, the role of investment entities, organizational management, and revenue approaches. In the professional basketball competition market Is different from the NBA in developed countries in western countries in terms of its birth process, the core objectives of competition organizations, the allocation of organizational structure and control rights, governance mechanisms and management procedures, and market players. This paper puts forward some countermeasures and suggestions on how to cultivate and perfect the market of professional basketball in our country, and provides some theoretical references for regulating the macro-decision of market order and market behavior of professional basketball in our country.