文创产业是文化创意产业的简称,是一种在经济金球化背景下产生的、以创造力为核心的新兴产业。文创产业强调以主体文化或文化因素为核心,依靠个人(团队)通过技术、创意和产业化的方式,对文化产品进行开发、营销,从而创建新的知识产权。《国家“十一五”时期文化发展规划纲要》明确提出了发展文化创意产业的主要任务,全国各大城市也陆续推出相关政策,以支持和推动文创产业的发展。本文以沈阳故宫博物院文创产业为例,针对博物馆史创产业运营提出几点思考。 Cultural and creative industries is the abbreviation of cultural and creative industries, is a kind of emerging industry in the context of economic globalization, with creativity as the core of emerging industries. Cultural and creative industries emphasize the main cultural or cultural factors as the core, relying on individuals (teams) through technology, creativity and industrialization, the development of cultural products, marketing, and thus create new intellectual property. The Outline of the National Eleventh Five-Year Plan for Cultural Development clearly put forward the main task of developing cultural and creative industries. Relevant policies have also been launched in major cities across the country in order to support and promote the development of cultural and creative industries. In this paper, the Cultural and Creative Industries of Shenyang Palace Museum as an example, for the history of the museum to create a number of industrial operations.