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在微时代,微电影为文化品牌传播提供了有别于传统大众传播的路径,并开创了新的文化品牌传播的机制。在这种新的机制下,广西民族文化品牌传播需要站在发展传播学的高度,利用微电影提供参与式传播的特点,对广西发挥影像艺术促进当地经济建设功能。
In the micro era, micro-film provides a different path for cultural brand communication than traditional mass media and opens up a new mechanism of cultural brand communication. Under this new mechanism, the dissemination of national culture brand in Guangxi needs to stand at the height of the development of communication science and use the feature of micro-film to provide participatory communication. Guangxi plays an artistic role in promoting local economic construction.