提高观众参与节目质量的途径吴兴文受众参与电视传播活动，既是社会民主政治进程的需要，也是其不断增长和扩大的社会参与需求的反映。它不仅仅是一个节目形态问题，更是对电视媒介所具有的功能的新开掘。如何为观众提供更多的参与机会，增加参与节目的广度和深度，不断丰... Ways to improve the audience’s participation in program quality Wuxing Wen The audience’s participation in the television broadcasting activities is not only the demand of the process of social democratic politics but also the reflection of its ever-growing and expanding social participation needs. It is not just a matter of program formation, but a new digging of the functions of the television media. How to provide the audience with more opportunities for participation, to increase the breadth and depth of participation in the program, continue to enrich ...