基于网络技术和数字技术的新兴音像产业正在快速崛起,手机彩铃、网络音乐、网络电视等新兴业态正在蓬勃发展,传统音像产业面临严峻的载体形式转型和商业模式转变的双重挑战。统计数据显示,自2005年至2013年间,全国音像出版业出版品种、出版数量和营业额三大指标跌幅均超过5成,近两年,随着音像上下游产业链的开始断裂,更是出现了“断崖式滑坡”。事实上全国370家音像出版社中很大一部分已难以为继。严峻的形势面前,更需要我们不 Emerging audiovisual industries based on network technology and digital technology are rapidly emerging. Emerging formats such as mobile phone ring tones, online music and network television are booming. The traditional audio-video industry is facing a severe challenge of dual carrier-style transformation and business model transformation. Statistics show that from 2005 to 2013, the country’s audio-video publishing industry published a variety of species, the number of publications and turnover of the three major indexes fell more than 5% in the past two years, with the audio and video upstream and downstream industry chain began to break even more appears The “cliff-like landslide ”. In fact, a large part of the country’s 370 audio-visual publishing houses has been unsustainable. Before the harsh situation, we need more