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双语教学与实验教学是目前高等教育改革的重点项目。本文基于市场营销课程近年来的教学实践,对双语教学与实验教学的整合进行了研究性的探索;力图通过探索能够有所创新,寻求达到最佳教学效果的整合模式。文章具体提出以下三种模式:以实验平台功能创造英文应用情境开发双语教学;引入英文模拟软件开展实验教学;基于双语教学自建部分实验项目。
Bilingual teaching and experimental teaching are the key projects in the reform of higher education. Based on the marketing practice of marketing courses in recent years, this paper explores the integration of bilingual teaching and experimental teaching. It tries to find an integration model that can make innovations and achieve the best teaching effect through exploration. The article puts forward the following three modes in detail: using the experimental platform function to create English application scenarios to develop bilingual teaching; introducing English simulation software to carry out experimental teaching; and self-built some experimental projects based on bilingual teaching.