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男士西服高级定制作为一种富有个性化,差异化的穿衣体验,已经被大众所接受,近几年国内的男士西服高级定制也有了突飞猛进的发展,但也与此同时,也遇到了很多瓶颈,很多企业不知道该如何采取行之有效的营销策略,笔者通过在高级定制企业里半年多的轮岗实习,以及阅读大量的书籍,掌握丰富的理论知识之外,还做了详细的市场调研,充分了解了国内男士西服高级定制市场的现状与发展趋势。本文初步探析了国内男士西服高级定制的营销模式,分为三个战略,一,情感战略,既企业文化,二,体验战略,包括产品体验和消费体验,三,传播战略,主要是调研比较了国内男士西装高级定制的网上定制业务。希望能对国内男士西服高级定制的营销能力提升产生重大意义。
Men’s suits advanced customization as a personalized, differentiated clothing experience, has been accepted by the public, in recent years, domestic men’s suits have also been the rapid development of advanced customization, but also at the same time, also encountered many bottlenecks , Many enterprises do not know how to take an effective marketing strategy, the author through more than six months in the senior custom-made shift internship, as well as reading a large number of books, master a wealth of theoretical knowledge, but also did a detailed market research , Fully understand the status of domestic men’s suits and custom tailoring market trends. This article initially explores the advanced tailor-made marketing model for men’s suits in China. It is divided into three strategies, one is emotional strategy, the other is corporate culture, the second is experience strategy, including product experience and consumer experience. Third, communication strategy is mainly research and comparison Domestic men’s suits custom advanced online custom business. Hope that the domestic men’s suits advanced customization marketing capabilities have a great significance.