近年来,绝大多数高职院校都在大刀阔斧的进行课程改革和创新,但是其改革的力度还难以跟上社会发展的步伐。在这种情况下,高职院校市场营销专业应当从高职院校现有的课程和教学内容体系出发,以培养应用型人才为导向,进一步优化课程结构,创建符合高职院校市场营销专业特点的课程体系,实现学生的全面发展。 In recent years, the vast majority of higher vocational colleges are drastically carrying out curriculum reform and innovation, but its efforts to reform are still hard to keep up with the pace of social development. Under such circumstances, the marketing specialty of higher vocational colleges should proceed from the existing curriculum and teaching content system in higher vocational colleges, and guide the cultivation of applied talents, further optimize the curriculum structure and create a marketing system in line with the marketing of higher vocational colleges Professional characteristics of the curriculum to achieve the full development of students.