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电视购物指以电视为媒介,集宣传、组织、销售为一体的社会商业性服务活动。电视购物起源于上世纪70年代的美国,在我国出现于20世纪90年代。我国电视购物经过了繁荣和萧条的几轮波折,近年来进入到稳定发展的新阶段。在传统店面、电子商务(互联网)和跨境电商等快速发展和激烈竞争的环境下,电视购物处于艰难的创新突围和多元化经营的产业模式下。2014年,我国电视购物行业市场规模达352.4亿元,比2011年的196.6亿元增长79.2%。根据艾瑞数据,中国电
Television shopping refers to the television as a medium, set propaganda, organization and sales of social commercial service activities. Television shopping originated in the United States in the 1970s and in China in the 1990s. After several rounds of prosperity and depression in China’s television shopping, in recent years it has entered a new phase of steady development. In the rapidly developing and fiercely competitive environment of traditional stores, e-commerce (Internet) and cross-border e-commerce, TV shopping is in a difficult innovation breakthrough and a diversified industrial mode. In 2014, the market size of China’s television shopping industry reached 35.24 billion yuan, up 79.2% from 19.66 billion yuan in 2011. According to iResearch data, China Power