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电视作为最年轻的传媒手段兼综合艺术的形式,以视听一体的动感图像给人以强烈的视觉审美冲击,以信息传播及时和覆盖面广而成为人类获取外界信息的重要窗口,特别是在少数民族文化的传播中起着得天独厚的作用。其中也包括了身处川西北的中国羌族文化。一、羌族文化传播现状羌族文化总体上由物质文化和非物质文化构成。其基本形态主要有羌语言、释比文化、萨朗文化、工艺文化、艺体文化、宗教文化、习俗文化、传说文化及岷江上
As the youngest means of media and integrated art, television takes the strong visual aesthetic impact from the dynamic audiovisual images. With the timely and wide dissemination of information, television has become an important window for human beings to obtain external information, especially in ethnic minorities Cultural transmission plays a unique role. It also includes the Chinese Qiang culture in northwestern Sichuan. First, the current status of the Qiang cultural transmission Qiang culture as a whole by the material culture and non-material culture. The basic forms are mainly Qiang language, the release of more than culture, Salang culture, craft culture, arts and culture, religious culture, customs and culture, the legendary culture and the Minjiang River