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仿佛一夜之间,各种名目的“掉渣儿”小店如雨后春笋般涌现街头,且每家门前都是人头攒动。随着这股“烧饼狂潮”的到来,本期我们特别请来三位专家针对“掉渣现象”,深入剖析特许经营企业中如何运用经营策略、树立品牌牌形象、进行知识产权保护等。对于这些问题,所有从事特许经营行业的人们都应该予以重视并总结其经验教训。
As if overnight, the various names of the “Mizards” shop have sprung up on the streets, and every front door is full of people. With the arrival of this “cake fever frenzy”, we invited three experts to specifically analyze the “dumping phenomenon” and analyze how franchising companies use business strategies, establish brand image, and protect intellectual property rights. For these issues, all people engaged in the franchise industry should pay attention and sum up their experiences and lessons.