8月的北京,阴雨绵绵.下雨,对北京人来说,是件吉祥的事。而对周子,京城知名房地产广告商瑞得机构的总经理而言,这个夏天却过得像冬天,“中央的一系列动作,对房地产业的影响确实比较大,虽然不像有些开发商叫得那样夸张,但也真的能感受出市场的熊样,调控对市场而言可以称得上是一种打击。”周子说道。 “房地产广告的预算,也随之普遍下降或调整投放进度。” “影响传统商品的广告预算的因素很多,比如产品的生命周期、市场的竞争状况、广告的频次、市场的范围等等,一般商品市场走淡,产品的销售速度减慢,按照道理,应当增加广告预算,但也可能摊薄某一时间段的预算;一般说来,市场竞争的加剧,对广告商本来也是好事,就像台风一来,玻璃店老板很高兴一样。” Beijing in August, rainy and rainy, it is a good thing for Beijingers. As for the general manager of Zhouzi, the well-known real estate ad agency in Beijing, Reid Agency, this summer is like winter, “a series of actions by the Central Government have really had a great impact on the real estate industry. Although unlike some developers To be so exaggerated, but it can really feel the bearish market, regulation can be regarded as a market blow is a blow. ”“ Zhou said. ”Real estate advertising budget, but also generally decline or adjust the delivery progress. “ ”There are many factors affecting the advertising budget of traditional products, such as product life cycle, market competition, advertising frequency, the scope of the market According to the truth, advertising budget should be increased, but may also dilute the budget for a certain period of time; in general, the intensification of market competition, the advertisers had also been a good thing, Like a typhoon, the glass shop owner is very happy. "