传统主流媒体的长处在于为用户提供内容服务,在媒体融合的过程中,大多数主流媒体会首先尝试构建内容平台。为此,如何构建内容类平台成为媒体人亟待解决的问题。本文通过以澎湃新闻构建内容类平台的实践为例,分析了优质内容的特征,指出创造原创新闻客户端与精准化覆盖用户的主要途径。 The traditional mainstream media’s strength lies in providing content services to users. In the process of media convergence, most mainstream media will first try to build a content platform. Therefore, how to construct content platform has become a pressing issue for media people. This paper analyzes the characteristics of high quality content by taking the practice of constructing content platform with surging news as an example, and points out the main ways of creating original news client and accurate coverage of users.