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民生新闻作为电视新闻的一个重要分类,与其他类型的电视新闻相比,其最大的特点在于新闻的来源不具备稀缺性,新闻的内容具有较高的服务性。但是传统的电视硬新闻的新闻资源往往掌握在少数的媒体手中,这样的信息垄断在很大程度上减少了新媒体对于电视新闻的影响。但是在当前的社会条件下伴随着新媒体的出现,新媒体的服务性优势远远高于电视民生新闻,所以在当前的条件下,人们想要获取更多的民生新闻资讯更多的都会去选择新媒体平台,比如微信公众号、门户网站等等。在这样的条件下就使得电视民生新闻的传播受到了极大的阻碍,电视民生新闻面临的生存环境更加严峻。正是在这样的背景下,就有必要进一步的了解到当前我国电视民生新闻的发展现状并且结合电视民生新闻的发展状况来提出相应的电视民生新闻的融媒传播策略,促进我国电视民生新闻事业的发展。
Compared with other types of TV news, the livelihood news is an important category of TV news. Its biggest feature is that news sources do not have scarcity and news content has high service. However, the news resources of the traditional television hard news are often held by a handful of media outlets. Such monopoly of information has greatly reduced the impact of new media on television news. However, with the advent of new media under the current social conditions, the service advantages of the new media are much higher than those of TV livelihood news. Therefore, under the current conditions, people want to get more livelihood news and information. Choose a new media platform, such as WeChat public number, portals and more. Under such conditions, the dissemination of television livelihood news has been greatly impeded, and the livelihood environment facing TV livelihood news is even more severe. It is against such a background that it is necessary to further understand the status quo of the development of TV livelihood news in China and to put forward corresponding strategies for the media and livelihood news on the basis of the development of TV livelihood news so as to promote the livelihood news career of TV in our country development of.