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本文旨在为城市拥挤问题,养老环境问题,农村经济发展滞后问题,贫富差距问题的解决提供一个创新型方案并对此进行可行性研究。O2O模式乡间生态出租屋是结合了共享经济,城镇化发展,比较优势与规模经济的产物。本文通过分析养老群体,面临退休群体以及工作群体对乡村生活的偏好程度得出乡间生态出租屋的市场需求强度。通过市场供需状况,结合SWOT分析方法得出O2O模式乡间生态出租屋发展的可行性。
This article aims to provide an innovative solution to the problem of urban congestion, pension environment, the lagging rural economic development and the gap between the rich and the poor and to conduct a feasibility study on this issue. O2O mode of rural ecological rental housing is a combination of shared economy, urbanization development, comparative advantage and economies of scale product. In this paper, the intensity of market demand for rural ecological rental housing is derived from the analysis of the pension groups, the retirement groups and the preference of the working groups for rural life. Through the market supply and demand situation, combined with SWOT analysis method to draw O2O model rural ecological feasibility of the development of rental housing.