随着我国重卡行业的不断发展,用户对车辆外观的要求也越来越高,“以貌取车”的倾向越来越明显,这也促使企业在产品外观设计上花费大力气,有的采取自主设计,有的花大价钱请国外设计师帮助设计,有的则是简单“模仿”——尽管程度不同。对于“学习”“借鉴”与“自主创新”的平衡把握,是企业在寻求长期发展中需要认真考虑的问题。 With the continuous development of China’s heavy truck industry, the user’s requirements for the appearance of the vehicle are also getting higher and higher, and the tendency of getting cars by appearance becomes more and more obvious. This also urges enterprises to spend great efforts on product design, To take the initiative to design, and some expensive foreign designers to help design, while others are simple “imitation ” - although the degree is different. To grasp the balance between “learning ” and “learning from” and “independent innovation” is a problem that enterprises should seriously consider in their pursuit of long-term development.