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文章针对当下热门车展车模现象发起思考及探讨,运用罗兰·巴特符号学理论及福柯关于权力的理论,通过对当代中国汽车模特的静态分析探讨女性在现代社会中的作为商业消费品的被消费地位,并从中国汽车模特各的动态演变过程看待当今女性穿衣着装越来越暴露背后所呈现的现代社会男女权力关系。
In this paper, we think about and discuss the current phenomenon of car models in the hot auto show. By using Roland Barthes semiotics theory and Foucault’s theory of power, this paper studies the status of women’s consumerism in the modern society as commercial consumables through the static analysis of contemporary Chinese car models , And from the dynamic evolution of Chinese automobile models, we can see the power relationship between men and women in modern society presented by the increasingly exposed women’s dress and dress nowadays.