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微博兴起给传统的思想政治工作带来了严峻挑战,表现为议程设置被颠覆、话语方式被打破、意见领袖发生变化等;同时,微博也为新媒体时代开展思想政治工作提供了新平台、新方式和新视角,只要应对措施得当,可以在新时期思想政治工作中发挥重要而积极的作用,具体举措包括构建立体的微博群、从宏观层面争取议程设置权、用事实说话、通过事实陈述消除隔膜、多方培育意见领袖、共同推进思想政治工作等。
The rise of microblogging has posed a severe challenge to the traditional ideological and political work because of the subversion of agenda setting, the break of discourse and the change of opinion leaders. Meanwhile, weibo also provided a new platform for ideological and political work in the new media era , New approaches and new perspectives. As long as appropriate measures are taken, they can play an important and positive role in ideological and political work in the new era. Specific measures include building a three-dimensional micro-blog group, obtaining the right to set the agenda from a macro perspective, speaking through facts, Factual statements to eliminate the diaphragm, multi-fostering opinion leaders, work together to promote ideological and political work.