庞大的中国市场上,啤酒业界群雄逐鹿,市场狼烟四起,洗牌也就在所难免,很多公司纷纷落马,中国啤酒业的竞争已经由原来的规模战演变成实质意义上以资本力量为平台进行资源整合的策略战和消耗战。各大啤酒集团在这场战役中,以各自的文化、品牌、资本力量共同演绎着 Huge Chinese market, the beer industry crowds, the market everywhere, shuffling is inevitable, many companies have plummeted, the Chinese beer industry has changed from the scale of the battle turned into a substantive capital resources as a platform for resources Integrated strategy warfare and war of attrition. The major beer groups in this battle, with their own culture, brand, capital strength jointly interpretation