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在研究中国与越南保险服务贸易的发展现状的基础上,以贸易竞争力指数、显性比较优势指数等指标比较了中国与越南的保险服务贸易竞争力,再结合波特的“钻石模型”具体分析了影响中国对越南的保险服务贸易竞争力的因素,最后提出了相应的政策建议。为提高中国对越南保险服务贸易竞争力和影响力,可从以下几个方面着手:加强沟通,奠定互信的合作基础。适应越南的监管体制。树立良好的企业品牌,积极参与越南保险市场的发展。
Based on the study of the development status of insurance service trade between China and Vietnam, the author compares the competitiveness of insurance service trade between China and Vietnam based on such indicators as trade competitiveness index and dominant comparative advantage index, combined with Porter’s "Diamond Model Specifically analyzed the factors that affect the competitiveness of China’s insurance services trade with Vietnam, and finally put forward the corresponding policy recommendations. In order to enhance the competitiveness and influence of China’s insurance services trade with Vietnam, we can start from the following aspects: strengthening communication and laying the foundation for mutual trust and cooperation. Adapt to Vietnam’s regulatory system. Establish a good corporate brand, and actively participate in the development of Vietnam’s insurance market.