谈起对一个人的印象,恐怕大多数人会先想起他的眼睛。因为眼睛不仅是人的五官之一,而且也是心灵的窗户,能折射出一个人的内心世界。同样,提到一件新闻作品,让人先想起的也是它的标题。因为标题不仅是一篇完整的新闻品的重要组成部分,而且也是作品的“眼睛”。新闻界有句行话:“标题是文章的眼睛,报纸的广告”,讲的正是这个意思。 从整个报纸编辑角度来看。在一个新闻稿件基本确定之后,要想使其与读者见面,并且能达到预期的报道效果,产生相当的宣传效应,编辑能调动的主要手段,只有版面和标题了。然而,在一般读者眼里,版面是“内学”,似乎只是编辑自身的功夫,与己无关,也看不出门道;标题才是“外学”,是在新闻作品和读者之间架起的桥梁。读者可以通过标题窥见新闻作品的“灵魂”,产生共鸣。“看报看题,看书看皮”,“题好一半文”。都是说的标题的重要性。在目前人们生活 Talking about the impression of a person, I am afraid most people will first think of his eyes. Because the eye is not only one of the human facial features, but also the windows of the soul, can reflect a person’s inner world. Similarly, the reference to a news piece is reminiscent of its title. Because the title is not only an integral part of a complete news piece, but also the “eye” of the piece. The press has a jargon: “The title is the eyes of the article, the advertisement of the newspaper.” It is exactly this meaning. From the entire newspaper editor’s point of view. After a news release has been basically finalized, meeting the readership for the readership and achieving the desired coverage results in a considerable publicity effect. The main means that editors can mobilize are layout and title. However, in the eyes of the average reader, the layout is “internal”, which seems to be merely an editorial effort. It has nothing to do with it and can not see the way out. The title is “out of school” and is set up between news works and readers bridge. Readers can see through the headlines news works “soul”, resonate. “Read the newspaper to read the title, read the book to read the skin,” “good question half the text.” It is all about the importance of the title. People live at the moment