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“包装的背面跟正面同样重要,因为顾客要从背面寻找重要的指南和资料.”这是国外某些包装专家的看法.应当说,这是很有道理的. 上海合成洗涤剂五厂新近推向市场的“达尔美定型美发露”,是采用日化制罐厂生产的金属耐压喷雾罐作包装容器的.这种产品溶液被完全密封在金属罐内.由于结构新颖,消费者一般不熟悉使用方法.为了方便消费者使用,厂方在罐身背面印有这样的文字说明:使用时只须揿按塑料喷头,罐内美发露即成雾状喷出;
“The back of the package is just as important as the front, because customers are going to look for important guidance and information from the back.” This is the opinion of some packaging experts abroad, and it should be said that it makes sense. Shanghai Synthetic Detergent Factory 5 recently pushed To the market, “Darmé styling hairdressing dew” is the use of metal pressure spray cans made by Nisshin Cigar Factory as packing containers, and the solution of this product is completely sealed in metal cans. Due to the novel structure, consumers generally do not Familiar with the use of methods. In order to facilitate the use of consumers, the factory back of the tank body printed with this text description: When used only by pressing the plastic nozzle, the hair spray cans that spray into the fog;