《酒世界》:近一段时间内,团购的产品大部分会被用作礼品送出。酒水行业礼品市场具备什么样的特点?您对年节期间的礼品销售有什么看法?周岩:在国人的传统观念中,春节送的不是礼,是面子。春节礼品看起来好看,会使礼尚往来的双方都感到有面子,所以,在产品质量近似条件下,产品的包 “Wine World”: In the recent period, most of the products purchased will be used as gifts. What are the characteristics of the beverage industry gift market? What are your views on gift sales during the holiday season? Zhou Yan: In the traditional concept of the Chinese people, the Spring Festival is not a gift but a face. The Chinese New Year gifts look good and will make both parties feel that they have face, so, under similar conditions of product quality, the product package