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众所周知,一个国家旅游市场的发展程度与该国国民收入水平呈正相关关系。美国作为头号经济强国,人均国民收入水平已经达到36,200美元,富足的国民促进了旅游市场的极大发展。同时,由于人们对于乡村生活的猎奇,回归大自然的心理以及人口老龄化等原因,乡村游从70年代后期开始在美国大行其道,逐渐引起学者们的注意。随之,诸如生态游、文化游以及绿色游等新旅游现象的出现,这些名词也同时成为了很多乡村游产品的销售主题。
As we all know, the degree of development of the tourism market in a country is positively related to the national income level of the country. As the number one economic power in the United States, the per capita income of the people has reached 36,200 U.S. dollars. The rich nationals have promoted the great development of the tourism market. At the same time, due to people’s adventures in rural life, the psychology of returning to nature and the aging population, the rural tour started to gain popularity in the United States from the late 1970s and gradually attracted the attention of scholars. Subsequently, the emergence of new tourism phenomena such as eco-tourism, cultural tourism and green tourism have also become the theme of many rural tourism products.