改革开放以来,随着我国与西方发达国家经济交往频繁,西方文化已渐入国门;中国加入 WTO,伴随经济全球一体化步伐的加快,文化壁垒的打破,外国文化资本将大量输入,其文化产业将在中国迅速做大。随着西方文化产品在中国市场份额的增大,其所负载的价值观念,必然冲击中国广大受众心理,伴之而来的将是中西文化的一次大碰撞。 Since the reform and opening up, with the frequent economic exchanges between our country and the developed western countries, the western culture has gradually entered the country. With China’s accession to the WTO, with the acceleration of economic globalization and the breaking of cultural barriers, a large amount of foreign cultural capital will be imported and its cultural industries Will be rapidly expanding in China. With the increase of the market share of western cultural products in China, the values ​​they bear will inevitably impact on the vast majority of Chinese audiences. This will be followed by a major collision between Chinese and Western cultures.