建构互联网主流意识形态话语权的基本原则探析

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建构主流意识形态话语权的关键在于提高主流意识形态对人们思想观念的影响力、凝聚力和控制力,这种思想力量建基于揭示真实历史、直面现实问题和把握未来走向的科学理论上。以把握此点为前提,可以确立在互联网的具体场域中建构主流意识形态话语权的基本原则。具体而言,党性和人民性相统一、主导性与多样性相统一、批判性和包容性相统一、继承性与创新性相统一、宏观性与微观性相统一、科学性与阶级性相统一、学术性与战斗性相统一等几个原则,能够为建构互联网主流意识形态话语权指明正确方向。 The key to building the mainstream ideological discourse lies in raising the influence, cohesion and control of the mainstream ideology on people’s ideas and concepts. Such ideological forces are based on scientific theories that reveal the real history, confront the reality and grasp the future. Taking this as a prerequisite, one can establish the basic principles for building the mainstream discourse of ideology in specific fields of the Internet. Specifically, the unity of the party spirit with the people, the unification of dominance and diversity, the unity of criticality and inclusiveness, the unification of succession and innovation, the unification of macro and micro, the unity of science and class, Academic and combat unity of several principles, to build the Internet mainstream ideological right to speak the right direction.
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