古典诗词是中国优秀传统文化宝库里的璀璨明珠。无论岁月如何变迁,它们总是被人们反复记起和吟诵,滋养着人们的心灵世界。古典诗词的这种穿透力和影响力,同样体现在品牌的发展中。许多品牌在发展中,将古典诗词运用在品牌名称、标语、广告方案、包装装潢等元素中,使古典诗词所包含的博大精深的思想深度、高度圆熟的艺术成就,转化为品牌的经济和人文艺术价值,有效提高了品牌的知名度和美誉度。一、化用古典诗词,别有深意的品牌名称 Classical poetry is a shining pearl in the treasure house of Chinese outstanding traditional culture. No matter how the years change, they are always remembered and chanted by people and nourish people’s spiritual world. This penetrating and influential classical poetry, also reflected in the development of the brand. Many brands in the development of the classical poetry used in the brand name, slogan, advertising programs, packaging and decoration and other elements, so that classical poetry contains the profound depth of thought, a high degree of artistic accomplishment, into a brand of economic and cultural arts Value, effectively raising the brand’s reputation and reputation. First, the use of classical poetry, do not have profound meaning of the brand name