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运营思变,线上卖“材料包”“复古”在时尚界一直受推崇,但你听说过生产方式也复古的吗?还记得,上个世纪,坐在摇椅上打毛衣的祖母,两根针编织出来的大厚毛衣给了儿时的我们无尽的回忆,这种怀旧的色彩给了英国的针织品牌Wool and the Gang特别的灵感。面对墨守成规的经营模式,品牌决定思变,复兴那个充满人情味儿的生产方式,在互联网上改卖材料包,卖给那些喜欢手工编织的人们,又可以以高价回收来售卖成品。由于纯手工的质感和独特的设计得到了许多年轻人的喜爱,很多孤品在一上架便销售一空。
Operational change, online selling “material package ” “retro ” has been respected in the fashion industry, but you have heard that the production methods are retro? Remember, the last century, sitting in a rocking chair sweater Grandmother, two knit thick sweater gave us a child’s endless memories of childhood, this nostalgic color gives the British knitwear brand Wool and the Gang special inspiration. In the face of a rigid business model, the brand decides to revive, rejuvenate a human-friendly way of producing, selling and selling material packages on the Internet to those who love hand-weaving, and selling them at high prices. Because of the pure hand-made texture and unique design has been the favorite of many young people, many orphans in the shelves will be sold out.