论文部分内容阅读
意大利《24小时太阳报》1月6日消息,2005年意大利玩具销售额达到20亿欧元,发展平稳。意大利玩具协会主席伯那奇先生指出,与其他消费品行业一样,意大利玩具行业的发展也是举步维艰,2005春季,由于价格较高的户外运动产品占市场主要份额,因此消费者的购买力不是很强,但在下半年,特别是受到圣诞消费的带动,玩具类产品的销售额达到13亿欧元,占全年销售额的60％-70％。其中专营店及小的销售网点的销售额有所下降,而超市等大型商业网点的销售额则增长迅速,与专营店的销售额一起,占到销售总额的70％。
Italy’s “24-hour Sun” January 6 news, in 2005 the Italian toy sales reached 2 billion euros, steady development. Mr. Bernanch, chairman of the Italian Toy Association, pointed out that the toy industry in Italy, like other consumer products industries, is struggling to develop. In spring 2005, the purchasing power of consumers was not strong due to the high market share of outdoor sports products with higher prices In the second half of the year, especially driven by Christmas spending, sales of toys reached 1.3 billion euros, accounting for 60% -70% of annual sales. Sales from franchise stores and small outlets declined, while sales from large commercial outlets such as supermarkets increased rapidly, accounting for 70% of total sales, together with sales from specialty stores.