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从“三网合一”到“三网融合”广电和电信各自盘算,视对方为异己,导致融合过程艰难又漫长。本文基于这种现状,先探讨“三网融合”以及“三屏合一”的发展现状,以及“三屏合一”的技术要求,实现不同媒体间格式的转码,真正的实现三屏合一,相关的设备提供商必须能够提供给运营商制作和播放不同的媒体编码格式;“三屏合一”产业发展趋势;最后探讨广电在“三屏合一”中的优势。
From “triple play ” to “triple play ” radio and telecommunications and their respective calculations, depending on each other as alien, leading to the integration process difficult and long. Based on this situation, this paper first discusses the current situation of “triple play ” and “triple play ”, and the technical requirements of “triple play” to realize the transcoding between different media formats, The real realization of the three screens together, the relevant equipment providers must be able to provide operators to produce and broadcast different media encoding formats; “three screens one ” industry trends; finally discuss the radio and television in the "In the advantage.