以“实”为根基,从受众出发“以受众为本”要求新闻媒体必须充分认识和把握受众选择性注意、选择性理解、选择性记忆、选择性行动的心理机制,顺应受众信息消费方式的变化。近年来,受众的信息接受心理明显呈现出快餐化(期望更加直接简明地获取信息)、利益化(从自身利益或所在群体利益的角度去接受信息)、自主化(根据各种信息自主做出判断)、轻松化(在轻松的状态和心态下接受形式上轻松 Based on “reality ”, starting from the audience “audience-oriented ” requires the news media must fully understand and grasp the audience’s psychological mechanism of selective attention, selective understanding, selective memory, selective action, conform to the audience Information consumption patterns change. In recent years, the psychology of the audience’s information acceptance has obviously appeared to be fast-foodized (expecting to acquire information more directly and succinctly), benefiting (accepting information from the perspective of own interest or group interest) and autonomy Judgment), ease (in a relaxed state of mind and accept the formal relaxed