从营销的意义上来说,民俗文化产品是相关产品、服务和体验的组合体。在开发和营销上,我们应该视其为一个整体来进行。如何利用现代营销策略打造民俗文化精品,带动我国民俗文化的宣传和发展,本文从品牌定位、服务营销、体验营销、互动营销几个方面做了研究和探讨。 From a marketing point of view, folk culture products are a combination of related products, services and experiences. In development and marketing, we should treat it as a whole. How to make use of modern marketing strategy to build folk culture boutique, promote the publicity and development of folk culture in our country, this article from the brand positioning, service marketing, experiential marketing, interactive marketing several aspects of research and discussion.