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由于 CRM 实施的风险较高,国外CRM 供应商正在转向咨询服务,来帮助客户简化复杂而冗长的 CRM 实施过程。Siebel Systems 公司将于下月组建一个名为“eBusiness 咨询”的业务单位;OnyxSoftware 公司也正在通过从去年收购的咨询公司 RevenueLab 中所得到的服务增强其 CRM 产品。CRM 的目的就是要为公司提供一种通过
Due to the high risk of CRM implementation, foreign CRM vendors are turning to consulting services to help customers simplify the complex and lengthy CRM implementation process. Siebel Systems will form a business unit called “eBusiness Consulting” next month; OnyxSoftware is also enhancing its CRM products through services obtained from consulting firm RevenueLab, acquired last year. The purpose of CRM is to provide a way for companies to