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在信息过剩、媒介文本丰富的时代.建立有效的导读机制,可以使媒介的传播效果事半功倍。其中.电视的导读方式在近几年的媒体实践中不仅变得丰富多彩.而且文本类型也发生了很大变化.各类导读文本的性质与形态也表现出相当大的差异性。不过.这种导读系统是建立在受众阅读该频道的假设上.也就是说.只有受众进入该电视频道时,才有可能阅读到这些导读文本.受众通过它们的导引而进入目标文本的阅读。我们把这种源自电视频道内部的所有导读文本或导读构件称为自文本导读系统。自文本导读系统是电视频道的一种内部导读机制.也可以解读为电视频道的营销与包装.具有自循环性质。
In the era of excess information and rich media texts, establishing an effective guidance mechanism can make the media more effective. Among them, the way of reading television has not only become rich and colorful in the media practice in recent years, but also the types of texts have undergone great changes, and the nature and form of various types of texts have also shown considerable differences. However, such a guidance system is based on the assumption that the audience reads the channel, that is, it is only possible for the audience to read the guidance text when they enter the television channel. . We refer to this as a self-guided text-reading system for all the texts or guides that originate inside the TV channel. Since the text-guided system is an internal guide mechanism of TV channels, it can also be interpreted as the marketing and packaging of TV channels.