我们正处于一个商品经济蓬勃发展的时代,“品牌”这一代表商品形象的新名词已越来越为有远见卓识的商品经营者们所重视。而从广义上讲,城市文化发展之终极目标,也正是创造该城市自已的“品牌”。城市的品牌当然包含面很广,如地方特色、风土人情、资源及文化等,而作为城市重要“硬件”的城市建筑,却能从很大一 We are in an era of booming commodity economy. The brand name, the brand name of commodity image, has become more and more important for commodity managers with farsightedness. In a broad sense, the ultimate goal of urban cultural development is precisely to create the city’s own “brand”. The brand of the city certainly covers a wide range, such as local characteristics, customs, resources, and culture. However, the city’s important “hardware” urban architecture can be very large.