乡村旅游作为我国高速发展的旅游业与面临转型升级的农业相融合而发展出的一种新型业态,在解决我国欠发达的乡村经济发展方面确实的起到巨大的发展促进作用。而乡村旅游带来的高经济收益,市场对于乡村旅游产业的新需求以及政府政策导向成为了驱动乡村旅游转型发展的原动力。 Rural tourism, as a new type of industry developed by the rapid development of China’s tourism industry and the agriculture facing the transformation and upgrading, has indeed played a tremendous role in promoting the development of China’s underdeveloped rural economy. However, the high economic benefits brought by rural tourism, the new demand of the market for the rural tourism industry and the guidance of the government policy have become the motive force driving the transformation and development of rural tourism.