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5月底,H&M在中国大陆的第200家店落户北京三里屯太古里,而在不久之前,这个黄金铺位属于更早进入中国的Esprit。这很容易让人联想到今年年初在王府井APM开业的H&M新店,该铺位的上一任主人是Nike。两个如“地标”般存在的黄金铺位接连易主,不免令人唏嘘。在ZARA、优衣库等快消品牌还只流传在潮人圈子里的时候,Esprit曾经辉煌地占领都市女白领的小半个衣橱,Nike在王府井的三层大店以及橱窗内的定制篮球鞋更是成了一代北京年轻人的集体回忆。
At the end of May, H & M settled in Taikoo Li, Sanlitun, Beijing, China, the 200th store in mainland China, and shortly before the gold shop belonged to Esprit, which entered China earlier. This is reminiscent of the new H & M store opened at Wangfujing APM earlier this year, the last owner of the shop was Nike. Two such as “landmark ” as the existence of the gold shop owners one after another, can not help but sadly. In ZARA, UNIQLO and other fast consumer brands only spread in the influx of people in the circle when Esprit has brilliant occupation of small white-collar women in the city wardrobe, Nike Wangfujing in the three-store and custom window basketball shoes more It is a collective memory of a generation of Beijing young people.