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毫不夸张地讲国产手机型号90%是贴牌的,数量之大让人觉得不可思议。由于国产手机贴牌厂商众多,很多品牌不为大家所熟知,因此很多国产厂商就大肆吹嘘产品是自己的设计产品。 对待贴牌,厂商也有两种态度,一种是直接的拿来主义,简体中文肯定是要加上的,品牌也要改为自己的,其余的就不做任何改动了。此为超级模仿秀中的盗版明星,不管从外形到歌声,举手投足之间就让看到了你熟悉的明星。这样的国产手机现在市面上有很多,通常这样的产品是过渡性产品,填补厂商推出下一款贴牌手机或者自己在研发、设计、制造新产品的时间空白。这类产品的作用主要为加强品牌记忆,厂商一般不会大肆宣传,对这类产品的销量也没有太大的希望。 另外一种贴牌手机,显然更经过深思熟虑。在产品的选择,目标群的制订,以及自己的设计加工上煞费苦心。这类产品经过厂商的精心包装,外形上、功能上会有明显的不同之处。此为超级模仿秀中真正具备潜力的模仿者,经过自己的不断努力,能够有所作为。由于厂商投入物力、财力巨大,厂商对产品的销量就会有很高的要求,希望能够得到更多的回报。这类产品广告宣传的力度也比较强。 承接2001年11期,我们选择了托普新机TOPlll和厦华XG2168的原型机进行对比评
It is no exaggeration to say that 90% of domestic mobile phone models are OEM, the number of people feel incredible. As a large number of domestic mobile phone OEM manufacturers, many brands are not well known to everyone, so many domestic manufacturers wantonly boast products are their own design products. Treat OEM, manufacturers have two attitudes, one is directly used, simplified Chinese must be added, the brand must be changed to their own, the rest will not do any changes. This is a super imitation show in the pirate star, no matter from the appearance to the singing, gestures let you see the familiar star. Such domestic mobile phones are now on the market a lot, usually such a product is a transitional product to fill the manufacturers to launch a next OEM mobile phone or their own research and development, design, manufacture new products time gap. The main role of such products is to strengthen brand memory, manufacturers generally do not hype, sales of such products also have not much hope. Another OEM phone, obviously more thoughtful. In the product selection, the target group formulation, as well as their own design and processing painstakingly. After careful packaging of such products, the appearance, the function there will be significant differences. This is a real imitation of super simulation show potential imitators, through their continuous efforts, can make a difference. As manufacturers invest material and financial resources, manufacturers of products sold will have high requirements, hoping to get more returns. Such products advertising intensity is stronger. Undertake the 2001 11 period, we have chosen the new top TOPll and Prima XG2168 prototype comparison