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民族风格经过漫长的历史岁月形成民族艺术的面貌和特征。我们知道,中华民族几千年的悠久历史产生了光辉灿烂的文化,加上社会、经济、自然环境的影响,形成了特有的民族精神与气质,在传统艺术上表现出质朴、淳厚、完整、博大的气势,为广告平面设计民族化奠定了坚实的基础。本文主要阐述了民族风格是如何融入于平面广告设计中,并得到应用的。
Ethnic style through the long history of years to form the face of ethnic art and characteristics. We know that the long history of the Chinese nation, which has lasted for thousands of years, has produced a splendid culture. With the influence of society, economy and the natural environment, it has shaped its unique national spirit and temperament, demonstrated traditional simplicity, simplicity and completeness, Broad momentum, national advertising graphic design laid a solid foundation. This article mainly expounds how the national style is integrated into the print advertisement design and is applied.