设计特点 视觉传达是凭借视觉性记号进行的传达行为,其本质是感性的形象传达。日本的公共标志都非常注重视觉凝聚力的创意,多采用简单明快、美观生动的构图形式,使人过目不忘。他们的设计具有以下明显的特点。 调和与对比 调和即多样化的统一,对比即显示出差异。日本的公共标志从形态上都非常注意彼此的和谐及相近,标志的整体感极强。他们也非常注意对比的使用,使形态互为反衬,互相烘托,来增加标志的表现力。形体调和、色彩调和及明暗调和属最常见的使用手法;形状对比、色彩对比、排列对比、质地对比及感觉对比等技巧的应用也 Design features Visual communication is the transmission of visual symbols, and its essence is the emotional image. Japan’s public signs are all very focused on the visual cohesion of the creative, more simple and bright, beautiful and vivid composition of the form, so that people never forget. Their design has the following obvious features. Harmony and contrast Harmony is the unity of diversification, and the contrast shows differences. The public signs of Japan are very meticulous in their form and attention to each other’s harmony and similarities. The overall sense of the sign is extremely strong. They are also very careful about the use of contrast, so that the patterns contrast each other and show off each other to increase the expression’s expressiveness. Harmony, color harmony, and light and darkness are the most common methods of use; the use of techniques such as shape contrast, color contrast, alignment, texture contrast, and sensory contrast is also applied.