如果你在超市拦下一名消费者,让他回忆购物篮中商品的价格,你会发现大部分商品的价格他们都不能准确回答;如果你让他回忆上次购买这种商品的价格与本次的差别时,他往往更加糊涂了。消费者对于价格变化的感受是非常主观的,企业可以通过市场营销的技巧,提高或者钝化消 If you stop a consumer at the supermarket and let him recall the price of the goods in the basket, you will find that most of the price of the goods they can not answer accurately; if you let him recall the price and the last purchase of this product When the difference between times, he is often more confused. Consumers’ perception of price changes is very subjective, and companies can improve or pass through the marketing skills.