开展丰富多样的媒介活动是媒介自身的职责和优势所在。电视媒体的各种活动对于丰富自身传播内容、拉近与受众的距离、提升自身的社会影响具有重要的作用。这些活动不仅提升了媒体自身的影响,同时也在实践中体现了电视媒体参与社会活动的优势、特点和规律,值得认真研究和总结。 To carry out a rich and varied media activities is the duty and advantage of the media itself. Various activities of the television media play an important role in enriching their own content, narrowing the distance with the audience and enhancing their own social impact. These activities not only enhance the media’s own influence, but also reflect in practice the advantages, characteristics and laws of the television media participating in social activities and deserve careful study and conclusion.