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伴随着信息技术的迅猛发展,微信作为一种移动互联网的新媒体产物,对当代大学生的思想观念、价值取向等内在因素发生不断变化。掌握“互联网+”背景下大学生思想政治教育的规律,运用校园官方微信为大学生思想政治教育工作创造新空间,组建一批优秀思政工作者成为微信矩阵团队的主要力量,发挥校园意见领袖的积极作用,为高职院校思想政治工作提出了新的机遇和挑战。
With the rapid development of information technology, WeChat is a new media product of the mobile Internet, and constantly changes internal factors such as the concept, value orientation of contemporary college students. Master the law of ideological and political education under the background of “Internet +”, use the official WeChat to create new space for college students’ ideological and political education, form a group of outstanding ideological and political workers as the main force of the WeChat matrix team, and give full play to the opinion leaders on campus The positive role poses new opportunities and challenges for the ideological and political work in higher vocational colleges.