文化产业项目可以成为产品,也可以成为广告的资源和机会;文化产业项目可以成为事件,可以成为时尚和潮流,同样也可以成为广告的策略和内容。政策推动下的战略机遇期随着“十二五”规划的出台,其中的民族文化产业振兴被提升到国家战略规划中,中国广告业将因此迎来一个新的机遇期。 Cultural industry projects can become a product, can also be an advertising resource and opportunity; cultural industry projects can become an event, can become a fashion and trend, but also can be an advertising strategy and content. Strategic Opportunities Driven by the Policy With the promulgation of the “Twelfth Five-year Plan”, the revitalization of national culture industries among them is promoted to the national strategic plan, and the advertising industry in China will usher in a new period of opportunity.