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随着市场经济的深入发展,国内外投资者纷纷抢滩上海,上海本土商业面临着激烈的市场竞争。竞争形态也由过去的初级层次的规模竞争、商品竞争、价格竞争发展到较高层次的质量竞争和服务竞争。面对残酷的竞争态势,对于我们传统的老字号商业企业来说,如何才能站稳脚跟,立于不败之地呢?这是摆在商业企业领导层面前的一项重要的课题。笔者任职的上海市第一百货商店,是家喻户晓的传统老字号企业,在63年的历程中,始终在众多商家中保持领先的地位,
With the deepening of the market economy, domestic and foreign investors have seized Shanghai, Shanghai local businesses are facing fierce market competition. The pattern of competition also evolved from the initial primary level of scale competition, commodity competition and price competition to a higher level of quality competition and service competition. In the face of the cruel competition situation, how can we gain a firm foothold and remain invincible to our traditional old-time commercial enterprises? This is an important issue before the leadership of commercial enterprises. I work for the Shanghai No. 1 department store, is a well-known traditional brands, in the course of 63 years, always in many businesses to maintain a leading position,