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第一种是拍卖型如果企业有好产品、好项目,会采取这种方式来完成自己的招商。比如说比较经典的两个案例,一个是当年马家军跟乐百氏合作拍卖的生命核能。另一个案例是哈慈的V26减肥沙琪。那时一个好的产品通过拍卖的形式可以非常好、非常快地完成自己的资金回笼。哈慈跟马家军的案例,通过拍卖本身的炒作,在市场上赢得的掌声非常多,企业确实借助这种方式完成了自己的飞跃。然而,现在产品同质化的情况很严重,已经很难找到这么出彩的产品或者这么好的概念了。企业采用这种方式去招商的可能性越来越小。
The first is the auction type If the business has a good product, a good project, will take this approach to complete their investment. For example, two classic cases, one is the life of Ma Jiajun and Robust auctioned nuclear energy. Another case is Haci V26 weight loss Saki. At that time a good product can be very good through the auction form, very quickly to complete their return of funds. Haci and Ma Jiajun’s case, through the auction itself speculation, won the applause in the market is very large, companies really help this way with their own leap. However, the homogenization of products is very serious now, it has been very difficult to find such a good product or such a good concept. Enterprises using this approach to investment is less and less likely.