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校服设计本该是一个全品类的服装设计,校服品牌又为何不能是一个全品类的服装品牌呢?2014年3月美国总统访华期间,北京师范大学第二附属中学学生穿着蓝白宽松运动校服接待“第一夫人”米歇尔遭热议已经是旧新闻了,但是由此引发的关于中国式校服的新一轮讨论却一直没有停止。从上世纪80年代,中国中小学生穿上了以运动服为主流的校服,到现在中国校服的整体形象几乎没有大的改观。长久以来校服一直是中国服装行业里一种特殊的存在,无论服装技术如何革新,流行趋势如何演变,校服总是不为所动。如今在互联网技术的推动下,时尚更迭和产业升级的周期日益缩短,校服仍然与时尚无缘,与审美无关。
Uniform design should be a full range of fashion design, uniforms and why the brand is not a full range of clothing brand? March 2014 US President’s visit to China, Beijing Normal University, the second secondary school students wearing blue and white loose sports uniform Reception “First Lady ” Michelle was hot news is already the old news, but the resulting new round of discussion about Chinese-style school uniforms has not stopped. Since the 1980s, primary and secondary school students in China have put on uniforms that are dominated by sportswear. By now, there has been almost no major change in the overall image of China’s uniforms. School uniforms have long been a unique presence in the Chinese apparel industry. No matter how the apparel technology is to be renovated, how the fashion trends evolve and uniforms are always unmoved. Nowadays, with the promotion of internet technology, the cycle of fashion change and industrial upgrading has been shortened. The uniforms still have no connection with fashion and have nothing to do with beauty.