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会展业由会议(Meetings)、奖励旅游(Incentives)、行业大型会议(Conventions)、展览(Exhibitions)或节事活动(Events)组成,已经历了1600年的历程,形成了以欧洲和美国为龙头,以亚太地区为强大新生力量的全球化产业。近年来,国内会展业发展趋于平缓,从注重规模、数量扩张向注重质量、效益转变,这对于会展业人才提出了新的要求。本文结合会展业发展现状,对会展业人才需求做出相应研究。
The convention and exhibition industry, consisting of Meetings, Incentives, Conventions, Exhibitions or Events, has gone through 1600 years and has led the way in Europe and the United States , A globalized industry that takes the Asia-Pacific region as a powerful new birth force. In recent years, the development of domestic convention and exhibition industry tends to be gentle, from focusing on the scale and expanding the number to focusing on the quality and efficiency, which puts forward new requirements for the talents of the convention and exhibition industry. In this paper, with the development of MICE industry, we make corresponding research on the demand of MICE industry.