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这几年,“生活形态”店铺在欧美港台风生水起,商家锁定具有相类似的生活形态的目标顾客群,为他们提供全方位的生活用品。在这类商店里,你能买到大到家具、家饰品,小到衣服、红酒等各种生活用品,而且,这些用品都具有类似风格,一句话,就是为某一类人度身订做的。例如在香港,世界名牌“阿玛尼”就开设了这样一家生活形态店,销售一系列服饰、家具、化妆品、花艺和书籍,还附设精致的咖啡馆。商家的理念是,购买阿玛尼服装的人,他们就有了“阿玛尼”的生活形态。在这种生活形态里,他们的一切生活用品都应该是阿玛尼式的。
In recent years, “life style” stores have taken over from Europe, the United States and Hong Kong typhoons, and merchants have targeted target customers with similar lifestyles and provided them with a full range of daily necessities. In this type of store, you can buy everything from furniture to home accessories to small clothes and red wine. These items have similar styles. In one word, they are tailor-made for a certain class of people. of. For example, in Hong Kong, the world-famous brand “Armani” opened a lifestyle shop selling a range of clothes, furniture, cosmetics, flowers and books, as well as an exquisite cafe. The idea of the business is that people who buy Armani clothing will have an “Armani” lifestyle. In this lifestyle, all of their daily necessities should be Armani.