这10年来,对于奢侈品,国人从简单的购买和拥有,逐渐变成对于其背后文化故事的体会。奢侈品进入中国市场的过程,也是把品牌所承载的文化带到中国并在这里寻找共鸣者的过程。短短10年,迅速走过了有启蒙意味的“星战前传”年代、井喷年代和金融危机后尤其把中国推向风口浪尖的中国时代 For 10 years, for luxury goods, people from simple to buy and own, and gradually become the story behind their own experience. The process of luxury goods entering the Chinese market is also the process of bringing the brand-hosted culture to China and looking for sympathetic people here. In a short period of 10 years, China has rapidly passed the enlightenment-meant “Star Wars Prequel” era, the blowout era and the financial crisis, especially after pushing China to the cusp of the Chinese era